Makes good online dating headline

19-Nov-2016 23:26 by 10 Comments

Makes good online dating headline

So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.

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And the particular “ailment” referred to is common enough to interest a lot of readers.I was going to write about something else today -- I have a couple of big-concept posts I've been meaning to write up and get around to -- but, heck, the last post I put up was a big-concept post so I figured let's have a quick breather from that and get something a little lighter up first. I've been all too guilty of this myself -- sending super-long messages.This topic came up as I got to an email from a reader. And what I found was that I was often disappointed -- I'd put all this time and effort into a monster of a message, and then... There are a bunch of lessons I eventually took away from those experiences that I'll share with you today.I don't usually start off a post with the impact points right at the beginning.But I want to lay these out first -- because they're so vital to solid message writing -- and we'll get into the "whys" and the "hows" in a moment.After four years, scads of lays, and many great girlfriends (plus plenty of failures along the way), he launched this website.

Many moons ago, one of the sharpest copywriters in the world wanted to drum up business for his ad agency. He created a massive, two-page advertising spread of 100 headlines he handpicked as the most instructive ever written.

Chase woke up one day in 2004 tired of being alone.

So, he set to work and read every book he could find, studied every teacher he could meet, and talked to every girl he could talk to to figure out dating.

Remember, every element of compelling copy has just one purpose — to get the next sentence read.

And then the sentence after that, and so on, all the way down to your call to action.

Your headline is the first, and perhaps only, impression you make on a prospective reader.

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